TENDENCY® is an editorially independent travel and well-being magazine for active women and men, with a penchant for quality and sustainability. The readers maintain a pleasurable, responsible lifestyle while remaining authentic and eager to experiment. Travel, health and well-being are very important to them. A colorful variety of topics from entertaining reports, exclusive interviews, carefully researched articles and beautiful photo series inspires you to make beneficial changes, stylish trips, luxurious extras and at the same time to respectful use of resources for a better quality of life. With a selected composition of entertaining and informa- tive journalistic contributions we create exquisite synergies away from mass-produced goods.